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How to Create a Dating App. In one of his songs, Elvis Presley’s asking: “Are you lonesome tonight?” Many things have changed since then, but people keep looking for connections and relationships as they always did. It’s human nature to love and to be loved.
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However, 75% of Americans say that it has become more difficult to find someone to date in the last ten years. According to the same resource, almost half of men and women find it hard to approach people. It’s no wonder that dating apps quickly gained their popularity and continue to march the planet, transforming the ways we build our romantic life. With that in mind, it’s a good moment to leverage the situation and create a dating app that will generate value for both businesses and users. So let’s see what to consider before approaching dating app development. Reasons to Develop a Dating App. In the beginning, there were only mail-order bride services. Further, in the 1990s, dating websites appeared. Now, since we spend a humongous amount of time on our phones, dating apps are as wanted as ever. They allow users to find each other, chat, and if both like to engage further — go on a first date. Applications like Tinder, Bumble, or Plenty of Fish enable people to browse photos, message each other, and make video calls. Moreover, gamification elements included in dating apps make our search for love fun and stress-free. Needless to say, it’s one of the reasons why these apps are so successful. But what exactly makes the online dating market so attractive for users? Below, we’re providing a list of benefits that entice people from all over the world to majorly install and use dating applications. Here they are: Diversity of user base Less effort in making connections Good for busy people 24/7 availability No unwanted interactions Possibility to search by location. Yet, if you feel uncertain about developing a dating app and need more reasons to clear up doubts, let’s take a look at the numbers. The revenue of the global dating app market is projected to grow steadily in the following years. By 2025, this sector is expected to reach $5.71 billion as more users from North America and Europe activate their accounts. Hopefully, now you’re more inspired to leverage building a mobile solution of that kind. Thus, we can move to the next part and discover what types of dating apps are present on the market. Choosing a Winning App Development Strategy. Watch our webinar to uncover effective mobile development approaches and launch your app. Types of Dating Apps. Depending on the principle of matching people, there are primarily four groups of apps that currently exist. Usually, modern dating mobile solutions are a combination of several types. 1. Geolocation. As derived from the name, this type of matching is used to connect people based on their location or proximity to each other. For example, Tinder offers you the ability to choose how close your possible match should be to you. Another option available in the app now is to go global and see people from around the world. 2. Questionnaire-based. Some dating apps’ architecture includes a questionnaire-based matching algorithm. It means that they first ask users to answer a set of questions about their interests and expectations. Then, in accordance with their responses, the app connects people with similar personal values and goals. eHarmony illustrates this type of dating application really well. 3. Traditional. A traditional dating app represents an addition to a web platform that looks like an online catalog of people. OkCupid is a good example in this category. Their application complements the website and replicates its main features. 4. Niche-based. This group of dating apps aims to match people with certain common interests. Pet owners, jogging lovers, veggies, or even people with the same dislikes — there are plenty of options to choose from and find your niche. If you’re looking for an example, check out Veggly. How to Create a Dating App: 6 Easy Steps. Once you’ve decided what kind of dating app you want to build, you might wonder what steps to take next. Step 1: Know Your Target Audience. First of all, you need to understand your target audience. App users may vary, depending on the type of dating solution and its business goals. Users can be of different ages and have their unique objectives and specific preferences. Know your audience and ensure you’re heading in the right direction to meet their requirements. Step 2: Analyze Market Competition. Every business initiative related to the launch of a new product requires market research. The world has already seen a plethora of dating apps. Some of them are extremely successful in general, some found a particular niche to thrive, and others deliver value by implementing exclusive features. Take time to analyze your competitors and explore the ways to take advantage. At the moment, the US dating app market share looks like this: Step 3: Choose the Right Development Team. When you’re ready to transform your dating app idea into reality, you need to choose a reliable software partner. With so many IT service providers out there, it might be challenging to decide on which one suits you best. Prior to all, consider the qualification and experience that the software vendor has in dating app development. Check the company’s portfolio, read reviews, and ask for references. Make sure your team provides relevant technical background and expertise sufficient to address your requirements and deliver a reliable architecture for your dating app. After you’ve partnered with an IT company, you can explain your app idea to the development team and move to the discovery phase. Your software vendor will help you do the rest and build the solution based on your preferences, needs, time, and budget. Lack of Developers. Find out how to deal with the lack of IT talents without compromising project delivery. Step 4: Select a Set of Features. As we’ve just mentioned, your development team will help you make your app efficient and intuitive. At this stage, choosing features and functionality to include is one the most crucial steps since it affects the user experience, overall attractiveness of the solution, and value it delivers to users. Later on, we’ll talk about essential features that you can consider for implementation. However, it doesn’t necessarily mean you need to embrace them all. Try to come up with something unique and keep in mind your app’s type and goals, target audience, and budget. Step 5: Define Your Dating App Tech Stack. While building your solution, it’s vital to ensure that the chosen tech stack supports the utmost performance. You can certainly rely on your team to land you a hand here. However, make sure their expertise is sufficient. With that in mind, when you outsource mobile app development to build a digital dating solution, look for a team with the following technical skills: Programming languages Swift, Kotlin, Java Frameworks React, Node.js, Express.js, Next.js Database SQL, Redis, MongoDB Cloud storage AWS, Azure, Google Cloud Web servers Nginx, Apache Payment gateways PayPal, Stripe. Step 6: Focus on an Intuitive UI/UX. Last but not least, pay attention to the way your app will look and feel. The UI/UX design is the focal point to make users stay with your solution. Think about smooth navigation, aim for coherent fonts and colors, and ensure seamless transitions between the app’s elements. A team of experienced UI/UX designers and a range of various instruments like wireframes and mockups will come to help. Remember that to deliver a consistent experience — the visuals should be intuitive and simple. Watch our webinar and learn the top ways of reducing poor user satisfaction, low adoption rates, and decreased loyalty. 11 Key Features for Your Dating App MVP.
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